The assignment is to develop an advertising strategy for a franchise Coursework

The assignment is to develop an advertising strategy for a franchise of your choosing - Coursework Example The company is defined by its unlimited milestones in the world of innovation and customer service. The marketing strategies of this franchise are dependent on customer satisfaction, environmental sustainability, and the utter need to expand beyond the current dimensions. Therefore, a diverse and cumulative marketing strategy is necessary to ensure that the franchise expands. The marketing strategies will involve finding the customers, maintaining their brands, networking, and selling of the product to the market. The Intercontinental Hotels Group is mainly concerned with customer satisfaction in order to oversee the final revenues of the franchise. The group should maintain the customer loyalty. This may be done through the provision of the best services to the customers to win their trust. The specific needs of the customer are taken into consideration. The customer is the basis of any business transaction. The staff at the franchise ensures that customer satisfaction is a necessit y. The mission of the franchise is to ensure that the customer gets an excellent service. All the other protocols of the franchise ensure that this mission is set to ensure that the customer loyalty is retained. The customer complaints are dealt with amicably and efficiently. Part of the marketing strategy is the introduction of the wireless network in the hotel rooms. This tends to give the customer a unique undertaking compared to the other competing hotels. All this improves the customer satisfaction and thus making the revenues increase eventually. Advertising techniques are also necessary for the marketing of this franchise. The company is widespread all over the world, and thus the large market stretch the hotel must serve. The provision of the best advertisement techniques deems the group successful in the management and customer service. The hotel provides five star services to its customers to try outdo other competitors in the same market. The best technique of advertising is the online advertising. The hotel provided the enigmatic service of online booking of rooms. The potential customers identify with the networking form of marketing. Currently, many people can access the social media through sites such as twitter, Facebook, and other sites. The ability of the group to prioritize the use of these services is a bold step in ensuring the culmination of the standards of advertisement in the marketing sector. Therefore, their marketing structure should ensure that customer appeal is portrayed. The group has been on the forefront of technology in the super positioning of better online technology measures in the franchise. The hotels have secured and simplified the private and public clouding network. This has the advantage of ensuring the provision of a favorable virtual network all over its hotels, including the resources in the software-defined networks. This has provided the cloud security and thus ensuring for the efficient communication to ensure a unified consumer satisfaction (Ferrell & Hartline, 2011). The customers can also access the services the hotels provide using the online means without being conned. Customer confidence is boosted since they can migrate around the private, public or hybrid cloud environments easily. Videos are posted online, and the customers can watch and make choices on the best services they want. Therefore, a larger target market is reached via the

The Effects of the 2008 Financial Crisis on the Investment in the Gulf Essay

The Effects of the 2008 Financial Crisis on the Investment in the Gulf Area - Essay Example The 2008 financial crisis brought in its wake the reduced inflow of foreign direct investment (FDI) with a measure reduction observed in 2009. As per the Kuwait newspaper, Al-Qabas, as many as 675 real estate projects were cancelled in Gulf countries with almost 75 percent of them belonged to UAE – a large portion being in Dubai. Dubai's real estate market has been highly buoyant since last couple of years and almost 25 percent of its GDP comes through its real estate industry. It is imperative that property market in Dubai has seen its worst fall during the crisis period. In the aftermath of 2008 financial crisis, Oil prices plummeted significantly to reach $40 per barrel by December 2008. The countries under discussion heavily depend upon the income from exports of crude oil and their 50% of GDP, baring UAE, is generated from the oil economy. It is not surprising that fall in oil prices affected significantly the business of oil exporting countries such as Kuwait, Qatar, Oma n, Bahrain, UAE causing impact on investment scenarios in these countries. Impact of 2008 Financial Crisis on Investments in Qatar It is pertinent to note that the impact of financial crisis on Qatar has not been substantial. During the 2008 financial crisis, the establishment continued to protect the local banking sector through direct investments in them. Ongoing financial Crisis did affect the GDP and investments in 2009 but it made a smart recovery in 2010 due to upward movement in oil prices. Qatar made substantial investments in its gas sector in 2011. The policy makers focused on country's non-associated natural gas reserves and began developing them that provided huge boost to foreign investment in non-energy sectors too. Oil and gas still accounts for over 50% of the nation’s GDP generating 85% of export earnings. It will be most appropriate to note that Qatar's per capita income is highest in the world and the country boasts of one of the lowest unemployment rate. GDP real growth rates in Qatar have been 16.7%, 13% and 6.6% during the years 2010, 2011 and 2012 respectively that amply proves that the impact of 2008 financial crisis on Qatar has not been significant. As per the 2012 estimate, the gross fixed investment in the Qatar economy has been to the tune of 30.6% of GDP that is certainly laudable in the ongoing financial crisis. Direct foreign investment in Qatar has been registered at $31.84 billion and $32.17 billion during the years 2011 and 2012 respectively and Qatari Rials (QAR) exchange at a fairly constant rate of 3.64 per US dollar all from 2008 through 2012 (Qatar Economy Profile, 2013). Doha Subsea Tunnel with an investment outlay of US $1 billion, Doha Metro with total investment of US $2 billion, and New Doha Port with the projected investment outlay of USD 6.84 billion are some of the projects conceptualized after 2008 financial crisis are in the fast mode of implementation and likely to be completed in the next 2-3 years. The impact of 2008 financial crisis is nonexistent in Qatar and that can also be gauged from the fact that the foreign direct investme nt (FDI) in Qatar in 2009 was USD 8.7 billion; it was higher by USD 2 billion when compared with the investment figure of 2008. It is important to note that between 1990 and 2000, the average FDI investment in Qatar has been only USD 169 million (Rise with Qatar, 2012). Impact of 2008 Financial Crisis in Investments in Kuwait Kuwait is also an oil economy and petroleum products contribute almost half of its GDP and earn almost 95% of its export revenues.

Night Mother Research Paper Example | Topics and Well Written Essays - 1000 words

Night Mother - Research Paper Example By articulating the psychological motivations for their thoughts and actions, Marsha Norman is able to showcase the characters’ depth. Norman’s plays, including ‘Night Mother, feature recurring motifs. Some prominent motifs are: â€Å"the relationship between parent and child, usually mother and daughter; the inescapable encroachment of the past the present; and, perhaps most tellingly, the struggle between rationalism and faith. The plays encourage the possibility of religious faith, but with choice as an essential ingredient: Faith -- like feminism -- demands autonomy.† (Coen, 1992, p.22) In ‘Night Mother, we see all of these motifs at work. There are also references to Christianity and Jesus Christ, but the author keeps them at the periphery of the main narrative. Likewise, monologues are employed to capture the character and personality of the speaker. In ‘night Mother monologues serve as key devices for improving the theatrical and dramatic effect of the play. Through this device, we learn how, Jessie, despite her drastic resolution to end her life, is actually trying to gain control over her life. This is a reflection of how things outside her circle of influence have straddled on her will, autonomy and dignity. (The Christian Science Monitor, 2004, p.15) Through the exposition of the particular life circumstances of Jessie and her mother, Marsha Norman is treating universal human concerns. For example, one of the main reasons why Jessie decides to end her life is the deep sense of loneliness and helplessness she experiences frequently. She makes it clear to her mother that her company doesn’t alleviate her loneliness even a little. Jessie’s physical ailment in the form of epilepsy has led to a restricted lifestyle and limited job opportunities. These in turn have created numerous frustrations for her, which have led to frequent bouts of depression and suicidal ideation. But Jessie’s is not an un usual case in modern society. In America today, tens of millions of psychiatric prescriptions get written each year. People go through a high degree of stress in their workplaces. The work-life balance is often skewered in favour of the former. The institutions of family and marriage are falling apart gradually. In such a society, people increasing feel alienated, confused and desperate. When health complications like that faced by Jessie are added to the mix, life does appear hopeless and bleak. What Martha Norman seems to be suggesting is that Jessie’s life is a symbol of a broader social fact. In this vein, ‘Night Mother is a poignant dissection into modern human condition. Through the past and present lives of Jessie and her mother, a ‘bi-regional’ perspective is evidenced in the play. The bi-regional perspective in ‘Night, Mother is found in the â€Å"philosophical intersection of Midwest and South, though the regional poles are never identified as such or specifically grounded in either history or tradition. 'night, Mother enacts a more existential impasse that never gets resolved. In order to understand the fascinating bi-regionality of this award-winning play, we must position its characters, themes, and world-views in the context of two distinct American sub-cultures. 'night, Mother showcases a stark conflict between world views, both "epistemological and

Should Cars Be More Efficient Term Paper Example | Topics and Well Written Essays - 2000 words

Should Cars Be More Efficient - Term Paper Example With the increase in fuel prices, consumers are quite likely to expect that the price of the car should meet with the budget allotted (Johnston, 2010). Based on the current role of automotive industry in the environmental degradation caused due to huge CO2 emissions and increasing consumption of non-renewable fuels, especially the companies engaged in manufacturing of cars, this paper will intend to provide an account of the essentiality to preserve and effectually enhance the efficiency of cars in the futuristic perspective. Needs for Eco-Friendly Automobiles The aggregate consumption level of cars can be identified as increasing day by day and consequently emissions of CO2 are also growing rapidly, owing to which environment is being affected by a higher degree of pollution making the atmosphere unhealthy for the prosperity of the living beings. With this concern, the European Union Commission along with various other national institutions has been identified to adopt various measu res for reducing the emission of CO2 in the long run. As a result, many new cars have been manufactured by automobile companies with special attention on using Liquid Petroleum Gas and hydrogen gas among other renewable energies. Many cars have also been manufactured, which run through electricity as well as chargeable battery power and thus attempt to lessen the consumption of fuels and simultaneously reduce the negative impact caused to the environment (Ward, Tanaka, Short, & Steiner, 2008). Contextually, the massive manufacturing and using of cars are increasing the traffic system rapidly in every street of global environment. Due to immense pressure from the traffic, the environment has to witness harmful consequences related to sound and air pollution by the noise produced and CO2 emissions caused by automobiles. It is in this context that the consequences of environmental degradation, as led by automobiles, accumulatively give rise to global warming (Ward, Tanaka, Short, & Ste iner, 2008). It is in this respect that emphasis is put on the growth in the consumption rate of cars in world transportation; the International Energy Agency has predicted that the demand for fuels along with the consequential release of pollution will rise substantially in the upcoming decades. As can be depicted from the chart below, the obtained statistics until 2050 provides an estimate that the rate of CO2 emissions is quite likely to rise rapidly with vast differences over decades. This, in turn, is quite likely to result in a greater degree of environmental degradation which certainly requires attention from the worldwide automotive companies (Ward, Tanaka, Short, & Steiner, 2008). In other words, the obtained statistics apparently indicates the need for more efficient cars for the future generation which can be quite beneficial in reducing the predicted growth rate of CO2 emissions and thus result in a healthier environment. With this concern, various automotive companies a long with governmental and social institutions have targeted to manufacture environment friendly technologies to be used in cars with the sole intention of lowering emission rates and non-renewable energy such as fossil fuel consumption trends. Source: (Ward, Tanaka, Short, & Steiner, 2008) Success Factors of the Environment Strategies in Global Automobile At present and also in the future market, automobile industry should develop certain effectual strategies for making cars efficient by taking worthy account of

Engineering Ethics Essay Example | Topics and Well Written Essays - 500 words - 1

Engineering Ethics - Essay Example The chapter discusses the moral complexity in engineering, its ethics and the importance of studying it. Deborah would not agree with Plant Manager Edgar Owens that the excess should be regarded as a merely technically. Meanwhile, would examine them about their moral values. Moral values in engineering projects are not considered as external burdens, but as standards of excellence. Combining the design constraints and goals, engineering projects involves multiple moral values connected to those constraints and goals (Martin and Roland 12). For example, efficiency, safety and respect to people and environment. Technical skills are most importance in solving ethical issues and making moral decisions. Engineers consider macro and micro issues when pursuing their projects. Micro issues are the ones concerning an individual or a company while macro issues are the ones concerning the whole world. Engineering ethics is the rights and responsibilities of engineers and personal commitments and desirable ideals in engineering. Ethic is also a study of morality. After studying engineering one bec omes a profession or a professional in public good, self-regulation or advanced experts. The local parents of the children who swim in the lake would not agree that the excess is merely technicality. Instead, they would wish the lake not to be polluted. Ethical dilemmas would be created among Marvin and Plant Manager Edgar Owens whether to control the pollution or not. Moral dilemmas are comprised of moral reasoning and choices. The chapter discusses how moral choices are useful in technological development, aspects in resolving moral dilemmas and extra roles of professional codes of ethics (Martin and Roland 27). Moral values results to decision making of engineers and their managers who make purely technical and economic decisions. Economic and technical decisions have moral dimensions in four directions, which include environmental protection,

Risk of Disease due to Heredity and Lifestyle Term Paper Essay

Risk of Disease due to Heredity and Lifestyle Term Paper - Essay Example That while both grew up under almost similar conditions, eating more or less similar foods, and with both developing affinity for basketball at early ages, the latters’ injury that left him with a broken leg during his second year in college would latter change his fortunes forever. Though Johnson remained focused on his studies, the loss of his basketball career was but a painful experience that pushed him into a partying spree that included heavy drinking, with beer alongside buffalo chicken wings and pizza finding way much into his daily diet. Despite the unforeseen circumstance that befell his brother, Lida never lost hope, spending hours conditioning his weight both in the gym and through sports in order to scale up the heights that they both started together. Unknown to Lida was the very fact that Johnson has gone extreme, eating convenience foods, heavy in protein, in effect avoiding the strenuous, time consuming fresh food preparation that are usually much healthier. At his graduation, Johnson weighed over 400 pounds, increasing even further after securing a job in one of the reputed auditing firms in the country. He, Jonson, would soon be diagnosed with hypertension, type 2 diabetes and mild kidney disease, all of which can be traced within the family lineage. More than anything else, he has more than worsened obesity statistics that the state is fighting so hard to reduce. It is more of a fact that obesity is a threat to a healthy lifestyle. The above diseases are more related to poor eating habits and inadequate physical exercises to help in the burning of excess fats within the body systems, and that more than ever, I am determined to pursue nutritional information as much possible, ensure the availability of nutrient-rich snacks, model healthy eating habits, and more than anything else, make tremendous efforts in practicing such healthy

Strategic Management and Marketing for the Luxury Goods Vivienne Assignment

Strategic Management and Marketing for the Luxury Goods Vivienne Westwood - Assignment Example In such context, Luxury Goods Company Vivienne Westwood has been selected sample organization in the paper and study will conduct marketing audit in order to help the sample organization to decide marketing strategy. McDonald and Wilson (2011) suggested that organizations should use both strategic and tactical marketing plan in order design marketing strategy. According to these scholars, strategic marketing includes situational analysis, customer segmentation, and macro environmental audit while tactical marketing plan includes implementation marketing strategies. The paper will follow the mentioned approach while doing marketing audit for Vivienne Westwood. Before going to the main discussion, the study will analyze the business situation and macro environment for Vivienne Westwood in order to create background for marketing audit. Situational Analysis There is no doubt that primary operational hub for Vivienne Westwood is UK and therefore the study will concentrate on macro enviro nmental parameters of UK which can influence business dimensions of Vivienne Westwood. ... ion in UK (British Fashion Council, 2012) The above diagram is showing the rise of luxury consumption expenditure in UK while the following diagram will depict the structure of designer and luxury fashion industry in UK. Figure 2: Industry Structure (British Fashion Council, 2012) It is evident from the diagram that retail luxury clothing and footwear are the primary revenue generating option for designers like Vivienne Westwood, Paul Smith, Burberry, Stella McCartney, Mulberry etc. In such context, PEST (Political, economic, social and technological) analysis can be done in order to understand macro environmental aspects of UK. Political Government of UK follows trade policy as directed in NATO or North Atlantic Treaty Organization. However, in recent years the UK government has taken steps as budget cuts (more than 20%) in entertainment, fashion and sports sector which negatively affected growth of fashion and designer merchandises manufacturing sector (British Fashion Council, 201 2). The government has also reduced corporate tax to 23% and such reduction would bound to increase operating margin for fashion retailers like Vivienne Westwood, Paul Smith, Burberry and others. Economic Spending capacity of people is being negatively affected by the trailing effect of Economic recession started in 2008 and Sovereign debt crisis. For example, the industry growth has been dipped by almost 0.2% in recent years (Marketline, 2012). However, British Fashion Council (2012) reported that economic slowdown might have increased cost of manufacturing for luxury retailers like Vivienne Westwood, Paul Smith, Burberry and others but it has hardly any impact on luxury consumption in UK. This divergence occurs due to the fact that generally affluent class purchases luxury products and