Young Goodman Brown, By Nathaniel Hawthorne, Is A Story That Is Thick Essay Example For Students

Young Goodman Brown, By Nathaniel Hawthorne, Is A Story That Is Thick Essay Young Goodman Brown, by Nathaniel Hawthorne, is a story that is thick with allegory. Young Goodman Brown is a moral story which is told through the perversion of a religious leader. In Young Goodman Brown, Goodman Brown is a Puritan minister who lets his excessive pride in himself interfere with his relations with the community after he meets with the devil, and causes him to live the life of an exile in his own community. Young Goodman Brown begins when Faith, Browns wife, asks him not to go on an errand. Goodman Brown says to his love and (my) Faith that this one night I must tarry away from thee. When he says his love and his Faith, he is talking to his wife, but he is also talking to his faith to God. He is venturing into the woods to meet with the Devil, and by doing so, he leaves his unquestionable faith in God with his wife. We will write a custom essay on Young Goodman Brown, By Nathaniel Hawthorne, Is A Story That Is Thick specifically for you for only $16.38 $13.9/page Order now He resolves that he will cling to her skirts and follow her to Heaven. This is an example of the excessive pride because he feels that he can sin and meet with the Devil because of this promise that he made to himself. There is a tremendous irony to this promise because when Goodman Brown comes back at dawn; he can no longer look at his wife with the same faith he had before. When Goodman Brown finally meets with the Devil, he declares that the reason he was late was because Faith kept me back awhile. This statement has a double meaning because his wife physically prevented him from being on time for his meeting with the devil, but his faith to God psychologically delayed his meeting with the devil. The Devil had with him a staff that bore the likeness of a great black snake. The staff which looked like a snake is a reference to the snake in the story of Adam and Eve. The snake led Adam and Eve to their destruction by leading them to the Tree of Knowledge. The Adam and Eve story is similar to Goodman Brown in that they are both seeking unfathomable amounts of knowledge. Once Adam and Eve ate from the Tree of Knowledge they were expelled from their paradise. The Devils staff eventually leads Goodman Brown to the Devils ceremony which destroys Goodman Browns faith in his fellow man, therefore expelling him from his utopia. Goodman Brown almost immediately declares that he kept his meeting with the Devil and no longer wishes to continue on his errand with the Devil. He says that he comes from a race of honest men and good Christians and that his father had never gone on this errand and nor will he. The Devil is quick to point out however that he was with his father and grandfather when they were flogging a woman or burning an Indian village, respectively. These acts are ironic in that they were bad deeds done in the name of good, and it shows that he does not come from good Christians.When Goodman Browns first excuse not to carry on with the errand proves to be unconvincing, he says he cant go because of his wife, Faith. And because of her, he can not carry out the errand any further. At this point the Devil agrees with him and tells him to turn back to prevent that Faith should come to any harm like the old woman in front of them on the path. Ironically, Goodman Browns faith is harmed because the woman on the path is the woman who taught him his catechism in youth, and was still his moral and spiritual adviser. The Devil and the woman talk and afterward, Brown continues to walk on with the Devil in the disbelief of what he had just witnessed. Ironically, he blames the woman for consorting with the Devil but his own pride stops him from realizing that his faults are the same as the womans. Brown again decides that he will no longer to continue on his errand and rationalizes that just because his teacher was not going to heaven, why should he quit my dear Faith, and go after her. At this, the Devil tosses Goodman Brown his staff (which will lead him out of his Eden) and leaves him.Goodman Brown begins to think to himself about his situation and his pride in himself begins to build. He applauds himself greatly, and thinking with how clear a conscience he should meet his ministerAnd what calm sleep would be his. ..in the arms of Faith! This is ironic because at the end of the story, he can not even look Faith in the eye, let alone sleep in her arms. As Goodman Brown is feeling good about his strength in resisting the Devil, he hears the voices of the minister and Deacon Gookin. .u91826df712b27ff28c1433023c8d9aad , .u91826df712b27ff28c1433023c8d9aad .postImageUrl , .u91826df712b27ff28c1433023c8d9aad .centered-text-area { min-height: 80px; position: relative; } .u91826df712b27ff28c1433023c8d9aad , .u91826df712b27ff28c1433023c8d9aad:hover , .u91826df712b27ff28c1433023c8d9aad:visited , .u91826df712b27ff28c1433023c8d9aad:active { border:0!important; } .u91826df712b27ff28c1433023c8d9aad .clearfix:after { content: ""; display: table; clear: both; } .u91826df712b27ff28c1433023c8d9aad { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u91826df712b27ff28c1433023c8d9aad:active , .u91826df712b27ff28c1433023c8d9aad:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u91826df712b27ff28c1433023c8d9aad .centered-text-area { width: 100%; position: relative ; } .u91826df712b27ff28c1433023c8d9aad .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u91826df712b27ff28c1433023c8d9aad .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u91826df712b27ff28c1433023c8d9aad .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u91826df712b27ff28c1433023c8d9aad:hover .ctaButton { background-color: #34495E!important; } .u91826df712b27ff28c1433023c8d9aad .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u91826df712b27ff28c1433023c8d9aad .u91826df712b27ff28c1433023c8d9aad-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u91826df712b27ff28c1433023c8d9aad:after { content: ""; display: block; clear: both; } READ: Martin Luther King And Mass Media Essay He overhears their conversation and hears them discuss a goodly young woman to be taken in to communion that evening at that nights meeting and fears that it may be his Faith. When Goodman Brown hears this he becomes weak and falls to the ground. He begins to doubt whether there really was a Heaven above him and this is a key point when Goodman Browns faith begins to wain. Goodman Brown in panic declares that With Heaven above, and Faith below, I will yet stand firm against the devil! Again, Brown makes a promise to keep his faith unto God. Then a black mass of cloud goes in between Brown and the sky as if to block his prayer from heaven. Brown then hears what he believed to be voices that he has before in the community. Once Goodman Brown begins to doubt whether this is really what he had heard or not, the sound comes to him again and this time it is followed by one voice, of a young woman. Goodman believes this is Faith and he yells out her name only to be mimicked by the echoes of the forest, as if his calls to Faith were falling on deaf ears. A pink ribbon flies through the air and Goodman grabs it. At this moment, he has lost all faith in the world and declares that there is no good on earth. Young Goodman Brown in this scene is easily manipulated simply by the power of suggestion. The suggestion that the woman in question is his Faith, and because of this, he easily loses his faith. Goodman Brown then loses all of his inhibitions and begins to laugh insanely. He takes hold of the staff which causes him to seem to fly along the forest-path. This image alludes to that of Adam and Eve being led out of the Garden of Eden as is Goodman Brown being led out of his utopia by the Devils snakelike staff. Hawthorne at this point remarks about the instinct that guides mortal man to evil. This is a direct statement from the author that he believes that mans natural inclination is to lean to evil than good. Goodman Brown had at this point lost his faith in God, therefore there was nothing restraining his instincts from moving towards evil because he had been lead out from his utopian image of society. At this point, Goodman Brown goes mad and challenges evil. He feels that he will be the downfall of evil and that he is strong enough to overcome it all. This is another demonstration of Browns excessive pride and arrogance. He believes that he is better than everyone else in that he alone can destroy evil. Brown then comes upon the ceremony which is setup like a perverted Puritan temple. The altar was a rock in the middle of the congregation and there were four trees surrounding the congregation with their tops ablaze, like candles. A red light rose and fell over the congregation which cast a veil of evil over the congregation over the devil worshippers.Brown starts to take notice of the faces that he sees in the service and he recognizes them all, but he then realizes that he does not see Faith and hope came into his heart. This is the first time that the word hope ever comes into the story and it is because this is the true turning point for Goodman Brown. If Faith was not there, as he had hoped, he would not have to live alone in his community of heathens, which he does not realize that he is already apart of. Another way that the hope could be looked at is that it is all one of the Christian triptych. (Capps 25) The third part of the triptych which is never mentioned throughout the story is charity. If Brown had had charity it would have been the antidote that would have allowed him to survive without despair the informed state in which he returned to Salem. (Camps 25) The ceremony then begins with a a cry to Bring forth the converts! Surprisingly Goodman Brown steps forward. He had no power to retreat one step, nor to resist, even in thought. Goodman Brown at this point seems to be in a trance and he loses control of his body as he is unconsciously entering this service of converts to the devil. The leader of the service than addresses the crowd of converts in a disturbing manner. He informs them that all the members of the congregation are the righteous, honest, and incorruptible of the community. The sermon leader then informs the crowd of their leaders evil deeds such as attempted murder of the spouse and wife, adultery, and obvious blasphemy. .u490d083c94f79bfa7a5fd611d3124dac , .u490d083c94f79bfa7a5fd611d3124dac .postImageUrl , .u490d083c94f79bfa7a5fd611d3124dac .centered-text-area { min-height: 80px; position: relative; } .u490d083c94f79bfa7a5fd611d3124dac , .u490d083c94f79bfa7a5fd611d3124dac:hover , .u490d083c94f79bfa7a5fd611d3124dac:visited , .u490d083c94f79bfa7a5fd611d3124dac:active { border:0!important; } .u490d083c94f79bfa7a5fd611d3124dac .clearfix:after { content: ""; display: table; clear: both; } .u490d083c94f79bfa7a5fd611d3124dac { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u490d083c94f79bfa7a5fd611d3124dac:active , .u490d083c94f79bfa7a5fd611d3124dac:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u490d083c94f79bfa7a5fd611d3124dac .centered-text-area { width: 100%; position: relative ; } .u490d083c94f79bfa7a5fd611d3124dac .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u490d083c94f79bfa7a5fd611d3124dac .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u490d083c94f79bfa7a5fd611d3124dac .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u490d083c94f79bfa7a5fd611d3124dac:hover .ctaButton { background-color: #34495E!important; } .u490d083c94f79bfa7a5fd611d3124dac .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u490d083c94f79bfa7a5fd611d3124dac .u490d083c94f79bfa7a5fd611d3124dac-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u490d083c94f79bfa7a5fd611d3124dac:after { content: ""; display: block; clear: both; } READ: French Revolution Essay After his sermon, the leader informs them to look upon each other and Goodman Brown finds himself face to face with Faith. The leader begins up again declaring that Evil is the nature of mankind and he welcomes the converts to communion of your race. (The communion of your race statement reflects to the irony of Browns earlier statement that he comes from a race of honest men and good Christians.) The leader than dips his hand in the rock to draw a liquid from it and to lay the mark of baptism upon their foreheads. Brown than snaps out from his trance and yells Faith! Faith! Look up to Heaven and resist the wicked one! At this, the ceremony ends and Brown finds himself alone. He does not know whether Faith, his wife, had kept her faith, but he finds himself alone which leads him to believe that he is also alone in his faith. Throughout the story, Brown lacks emotion as a normal person would have had. The closest Brown comes to showing an emotion is when a hanging twig, that had been all on fire, besprinkled his cheek with the coldest dew. The dew on his cheek represents a tear that Brown is unable to produce because of his lack of emotion. Hawthorne shows that Brown has no compassion for the weaknesses he sees in others, no remorse for his own sin, and no sorrow for his loss of faith. (Easterly 339) His lack of remorse and compassion condemns him to an anguished life that is spiritually and emotionally dissociated. (Easterly 341) This scene is an example of how Goodman Brown chose to follow his head rather than his heart. Had Brown followed his heart, he may have still lived a good life. If he followed with his heart, he would have been able to sympathize with the communitys weaknesses, but instead, he listened to his head and excommunicated himself from the community because he only thought of them as heathens. Young Goodman Brown ends with Brown returning to Salem at early dawn and looking around like a bewildered man. He cannot believe that he is in the same place that he just the night before; because to him, Salem was no longer home. He felt like an outsider in a world of Devil worshippers and because his basic means of order, his religious system, is absent, the society he was familiar with becomes nightmarish. (Shear 545) He comes back to the town projecting his guilt onto those around him. (Tritt 114) Brown expresses his discomfort with his new surroundings and his excessive pride when he takes a child away from a blessing given by Goody Cloyse, his former Catechism teacher, as if he were taking the child from the grasp of the fiend himself. His anger towards the community is exemplified when he sees Faith who is overwhelmed with excitement to see him and he looks sternly and sadly into her face, and passed on without a greeting. Brown cannot even stand to look at his wife with whom he was at the convert service with. He feels that even though he was at the Devils service, he is still better than everyone else because of his excessive pride. Brown feels he can push his own faults on to others and look down at them rather than look at himself and resolve his own faults with himself. Goodman Brown was devastated by the discovery that the potential for evil resides in everybody. The rest of his life is destroyed because of his inability to face this truth and live with it. The story, which may have been a dream, and not a real life event, planted the seed of doubt in Browns mind which consequently cut him off from his fellow man and leaves him alone and depressed. His life ends alone and miserable because he was never able to look at himself and realize that what he believed were everyone elses faults were his as well. His excessive pride in himself led to his isolation from the community. Brown was buried with no hopeful verse upon his tombstone; for his dying hour was gloom. Works Cited Capps, Jack L. Hawthornes Young Goodman Brown, Explicator, Washington D.C. , 1982 Spring, 40:3, 25.Easterly, Joan Elizabeth. Lachrymal Imagery in Hawthornes Young Goodman Brown, Studies in Short Fiction, Newberry, S.C. , 1991 Summer, 28:3, 339-43. Hawthorne, Nathaniel. Young Goodmam Brown, The Story and Its Writer, 4th ed. Ed. Ann Charters. Boston: Bedford Books of St. Martins Press, 1995, 595-604. Shear, Walter. Cultural Fate and Social Freedom in Three American Short Stories, Studies in Short Fiction, Newberry, S.C., 1992 Fall, 29:4, 543-549. Tritt, Michael. Young Goodman Brown and the Psychology of Projection, Studies in Short Fiction, Newberry, S.C., 1986 Winter, 23:1, 113-117.

Free Essays on The Magnificent African cake

â€Å"A Berlin Conference was able to tear Africa into shreds and divide her up between three or four imperial flags† -Fanon. In 1884, European imperialists met at the Berlin Conference to â€Å"carve the African cake†. These imperialists had an agenda to not only lay the boundaries and rules for the occupation of the African â€Å"motherland†, but to also bring civilization to the African natives. This great African cake, as it is metaphorically described, was a delightful taste in the mouths of the colonizer. The â€Å"cakeâ€Å", with its abundance of natural resources and raw materials, was decisively cut and partitioned to various European nations. The diplomats drew lines on maps relinquishing foreign lands, mountains, and rivers to one another. The plan was for the colonizers to rule these designated areas as if there were no inhabitants, with no respect for the claims and rights of the native Africans. â€Å"The magnificent African cake† is a documentary about the colonization of the African continent. Despite the dry, monotonous tone of the narrator, the film has a very informative nature and is detailed in its presentation of information. One of the main themes of this cinema is the relationship between that of the colonizer and the colonized. Although there were varying ideals on how a white man should deal with the natives, it was largely a history of harsh oppression. From outright murder and enslavement to unfair economic taxation and exploitative labor situations, the Europeans worked diligently to destroy the spirit of the African peoples. The inhumane and sadistic treatment towards the native people could only be justified by Europeans perceiving Africans as lazy, barbaric savages, who required an oppressor to â€Å"civilize† them. From this massive attempt to destroy the African spirit sprung various reactionary/revolutionary responses from Black A frica. One example is the many Africans turning towards Islam in... Free Essays on The Magnificent African cake Free Essays on The Magnificent African cake â€Å"A Berlin Conference was able to tear Africa into shreds and divide her up between three or four imperial flags† -Fanon. In 1884, European imperialists met at the Berlin Conference to â€Å"carve the African cake†. These imperialists had an agenda to not only lay the boundaries and rules for the occupation of the African â€Å"motherland†, but to also bring civilization to the African natives. This great African cake, as it is metaphorically described, was a delightful taste in the mouths of the colonizer. The â€Å"cakeâ€Å", with its abundance of natural resources and raw materials, was decisively cut and partitioned to various European nations. The diplomats drew lines on maps relinquishing foreign lands, mountains, and rivers to one another. The plan was for the colonizers to rule these designated areas as if there were no inhabitants, with no respect for the claims and rights of the native Africans. â€Å"The magnificent African cake† is a documentary about the colonization of the African continent. Despite the dry, monotonous tone of the narrator, the film has a very informative nature and is detailed in its presentation of information. One of the main themes of this cinema is the relationship between that of the colonizer and the colonized. Although there were varying ideals on how a white man should deal with the natives, it was largely a history of harsh oppression. From outright murder and enslavement to unfair economic taxation and exploitative labor situations, the Europeans worked diligently to destroy the spirit of the African peoples. The inhumane and sadistic treatment towards the native people could only be justified by Europeans perceiving Africans as lazy, barbaric savages, who required an oppressor to â€Å"civilize† them. From this massive attempt to destroy the African spirit sprung various reactionary/revolutionary responses from Black A frica. One example is the many Africans turning towards Islam in...

Evidence-Based Practice Coursework Example | Topics and Well Written Essays - 500 words - 2

Evidence-Based Practice - Coursework Example Polit and Beck (2006) argue that, not all research is of the high standard or the same quality and thus, nurses should not just take evidence-based practice at its face value although published. In my review and critique, I will first appraise the limitations and strengths of a given piece of literature to determine its applicability and credibility to the nursing profession (Valente, 2003). A cross-examination of the limitations of the work of literature of the evidence-based practice should thus, not be viewed as a disparagement of the ability of a researcher, but as strength aimed at validating that work of research. Secondly, I will review the research questions of the evidence-based practice. Valente (2003) argues that, research questions can be sub-divided into credibility variables and integrity variables and thus, used as a critiquing tool for analyzing an evidence-based practice. Therefore, as a nurse, I will review the research questions of the research to determine the credibility and applicability of the practice in the nursing profession e.g. through either the integrity variables, which analyze and evaluate the process of the evidence-based practice or credibi lity variables, which focus on the background qualifications of the researcher. It is also important to examine at the literature review of a given evidence based practice to determine whether the practice draws evidence from the literature of recent origin. A viable and reliable evidence-based practice should draw literature evidence from current researches especially from primary sources that are of an empirical nature. A practice can be rendered obsolete, incredible, and inapplicable in the nursing profession if it lacks sufficient backing evidence. In addition, I will cross-examine the theoretical framework of the practice to determine whether an appropriate and adequate conceptual framework

Death Essay Example | Topics and Well Written Essays - 500 words - 2

Death - Essay Example The argument of the first theory is based on the fact that chemical changes take place in the body thus causing slow malfunctioning of the body components and other organs. Another theory bases its argument on the effects of stress on the body. Yet another theory states that the accumulation of non-functional materials found in the body which caused the body to function incorrectly (Heery, 2009). Evolutionary theories that are concerned with aging and life expectancy try to explain the differences that occur in different species. Modern evolutionary theories were developed almost a century after the great scientist, Charles Darwin, postulated the Darwinian Theory that was mainly founded on the assumption of natural selection (Van Wyhe, 2008). Those who survive the natural selection process are said to be fit to live in their specific environment. Some quarters, however suggest that age is a prediction of aging and death. This idea is supported by the law of mortality which states that the rate of deaths rises gradually with age with age being a progressive loss of function that causes death. The aging process of an individual has never had a timing because some 70 year olds can be as fit as a 40 year olds and the vice versa. Dying has become an issue in respect of aging since time immemorial. This is because, although aging has been seen as degeneration and decay of sense, it has been seen as an opportunity to develop. Overall (2006) states that one should live a good life at old age and enjoy the fruits of what they toiled for all their lives. So many people spend their early years in searching of fortunes and therefore living longer as they age gives them an advantage in fulfilling their desires. The aging generations tend to have weak immune systems that are mainly attacked by different diseases. This aging process tends to make them so worried about aging. The trend of people having fewer children

Key learning point Essay Example for Free

Key learning point Essay Power refers to the extent to which one can satisfy their target goals, needs or desires. Power can be used either to dominate or control the other, or can be used to work together with the other party involved. Whichever way power is used it gives one an edge over the other party in negotiations. Information provides an important source and a means of acquiring power. Reason for Selection: Informational power comes from a person’s ability to assemble data to support his positions, arguments, or desired outcomes. This resource provides an important tool in challenging the other party’s position, or undermine their arguments or propositions during negotiations. Application to a business or personal situation: A year ago, I was talking to a doctor who was new at one of the centers I am marketing my pharmaceutical products. The doctor openly rubbished my product saying he had absolutely no scope for it in his medical practice basing his argument on the position of a respected doctor in the area of medicine in which my product is applied. What this doctor did not know is that from my market survey on my product and competitor brands momentum in the market, the doctor he claimed was the top prescriber of my product in that town . I provided the evidence and within a month I received a call from my manager that the doctor had placed an LPO for my product. Action or steps taken to improve: I read widely and extensively on new trends in my area of work; undertake market survey on different issues; seek the opinion of experts; attend seminars and conferences on various topics; and in general try to keep an open mind, maintain my curiosity about life and watch informative programs. References Squidoo (2010). A goldmine of journal Writing Prompts. Retrieved on 30th July, 2010, from http://www. squidoo. com/journalwritingprompts

Gun Ownership and Gun Control in Canada Essay -- firearms weapons gun

Gun Ownership and Gun Control in Canada The Oscar-won documentary ‘Bowling for Columbine’ has aroused people’s awareness of gun ownership and gun control issues. Should gun ownership be banned or should guns be controlled? Does gun ownership create a violent society? The answer is not measurable, however, from the firearm situation between America and Canada, the answer is more obvious. America probably has the highest rate of gun ownership in the world. In Canada, the percentage of Canadian households with a rifle is approximately equal to the level in United States. According to the statistics of gun murder rates around the world from ‘Bowling for columbine’, America has 11,127 gun accidents while Canada merely has 165. Is the number of gun ownerships a main factor behind a violent society? Indeed weapon does not commit crimes, the perpetrator does. As well, most crimes do not involve licensed gun owners. The Royal Canadian Mounted Police estimated the pool of illegal handguns in Canada to be about 50,000. Shockingly, in New York City alone, conservative estimation put the number of illegal handguns at over 700,000. Well, it seems the firearm problem in United States is worsened by the illegal gun owners. So, who should own guns? To the members of NRA (National Rifle Association), anyone who interested in shooting should own a gun; however, guns are more destructive weapons than knives. Therefore guns should only be legalized for certain occupations or certain purposes. Occupations such as policemen, bank or airport security guards and farmers should be allowed to use guns. For leisure gun sport activities, guns should be o... ... law system, however not all illegal applicants can! Some politicians strongly support bans on gun uses will solve the firearm problems more effectively. Significantly, bans on guns will indeed raise the demand for illegal guns underground, which makes it harder for police to control gun uses. i.e. a FAC gun control system in Canada works very effectively due to the fact that fewer guns are traded in black market. ‘Useless laws weaken necessary laws.’ --- Charles de Secondat, Baron de Montesquieu (1689-1775) Importantly, gun ownership doesn’t create a violent society, but lenient gun control does. Nevertheless, bans do not make something disappear, rather harder to control! Therefore a strict, uniform federal gun control system is far more essential so as to ensure no collateral effects of any gun uses!

Importance of Branding Essay

Introduction Successfully building an appropriate brand for a company does more than merely provide an appealing design, picture and slogan for a consumer to view. It provides a value that which is necessary to obtain in order to stay competitive in most industries in modern day society. This is both valid in Business to Consumer (B2C) marketing and Business to Business (B2B) marketing. The approach and importance of successfully branding ones service or product both tangible and intangible through B2C and B2B are similar, but also do have key differences. In this report, we will discuss the advantages of building a strong brand name and image, risks, and some techniques. Relative Literature Brand pundits refer to our modern day society, (that which strategic branding is necessary otherwise one will be faced with a competitive disadvantage) also as a branding world (Sarin). This is due to there being more than 2.5 million registered trademarks in the United States alone (Sarin). With such heavy competition, it is vital that ones company does everything possible to differentiate themselves. Building a strong brand is a great method of doing so. Obtaining a recognizable brand backed with a positive brand image make purchaser’s decisions much easier. It allows an abundant amount of information to be provided to the customer or business representative before any form of research (Robert Vitale). As much as bundling information for purchaser’s to make easier decisions assists businesses increase their sales, it also prevents the consumer or business representative from purchasing the wrong good. Active marketers aim to succeed at two different points of a sale: 1- properly market their product/service to be initially bought, 2- have the person or company be satisfied with the value purchased (Robert Vitale). After the second point, it is likely that the company has just gained a repeat, loyal customer. If an individual/company finds a good/service that meets their criteria, why risk purchasing something else that may not deliver? With a recognizable brand, one can ensure that every time this purchaser seeks the same product/service, they will come right back. Value has been created from the product/service, recognized by the brand, therefore creating a positive brand image. Brand image further establishes a reputation and as long as that is positive then one can expect to notice sales to exponentially increase. Due to extra value added onto companies with an established brand name, there is extra cost. The value added for the purchaser generally encompasses the predictability of getting the same product or service (less risk) and familiarity, in other words, â€Å"the value of trust earned between the brand promise and the brand experience† (Maruca). One CEO of an electrical business producing copper wire reported that he preferred brand products because of consistency (Sari n). Consistency is important for him because the materials purchased are then used by his company to create iron rods that they strive to have quality behind. If they cannot trust the quality of their supplies then they cannot confidently produce their own good. It is too much of a hassle for companies to constantly search for new suppliers, once one is found, it saves an enormous amount of effort to become a repeat customer. A massive steal producer in India explained that he would rather pay the increased premium price for a brand product because the initial cost might be high, but operation costs and maintenance is lower since the brand products purchased come with customer care and instill a workflow stability (Sarin). Companies aiming to establish a positive brand image must provide great customer care. It is hard to build a good reputation, but it is easy to destroy it (Philip Kotler). Strategizing how to properly build a good image for ones company must be consistent. Throughout all avenues of the media a clear message of ones company must be illustrated. A proper division within a company should assemble to do so. Brand management â€Å"establishes a framework systematically managing the planning, development, implementation and evaluation of brand strategy† (Robert Vitale). Evaluation are key tools needed to ensure that the implemented strategy is actually going as planned. There are two ways of evaluating brand strategies. The first is a research-based evaluation. The aim of this approach is to put a financial value on the brand measured by customer’s behaviours and attitudes towards the brand itself. Components of the measurement are: awareness, knowledge, familiarity, relevance, satisfaction, and recommendation (Robert Vitale). Second approach is financially driven. This time brand valuation is used to approximate the value of the brand and it is based on subjective judgments of people within the organization in question. The earnings stream is estimated then divided by those attributable to the brand, to the fixed assets, and to other intangible assets. Next there’s an estimation of value for the brand in the market (Robert Vitale). These tools are so important because without checking up on ones brand image, it could possible take a turn down a path in the minds of the market in a direction the company does not want to go. It takes a long time to successfully establish a brand because it takes a long time to establish trust and confidence in the customer (Robert Vitale). Here B2C and B2B marketing differ. Because B2B business is simply so much larger then B2C, gaining a trustworthy relationship proves to be much more challenging (Robert Vitale). Customers in B2C interactions have less to risk while representatives of companies have to ensure that what they are purchasing is the standard of quality acceptable for their organization. If they fail it is not just a waste of money, they could face much more drastic consequences such as loosing contracts, dropping stocks, investors, or even the purchasing representatives job security. Of course the way that purchase decisions are handled vary around the world. For instance, in South American cultures, any kind of major purchasing decision takes extended periods of time to make (John Daniels). Before people even begin to discuss business the first establish a relationship. To them this builds trust that which is necessary for their way of life otherwise they cannot comfortably move onto negotiations. In B2C interactions however, one can notice that many purchases seem to occur more spontaneously (John Daniels). What this shows us is that is imperative to take into consideration cultural differences when marketing into different countries, constantly evaluate how the market perceives ones brand, but never have contradict the brand image, consistency is necessary or it will have no effect at all. Discussion I believe in terms of importance of brand names, there is a massive factor that which was barely discussed in any of my sources. Income is one the largest, if not the largest factor influencing buying behaviour. This would affect B2C business more, but it would still affect small to medium sized businesses. If they cannot afford the brand name products/services then they would get a lesser-known product/service. This is because value and quality are not synonyms for each other. Yes a brand adds value to a company, but that does not mean it adds quality to the product/service. Furthermore, I would even go as far as to disagree with large companies insisting to buy brand names. If anything they should have a well-experienced purchasing division whom can find suppliers whom can deliver the quality products/services needed and avoid the premium cost that which branded companies incur. Lastly, I also noticed throughout all the academic sources I read through for this thought paper, I couldn’t help but realize that there did not seem to be a large enough focus on the difference between B2C and B2B marketing. Minus the degree of speed it takes to win over a customers trust in B2C marketing, it appeared to myself that marketing in both avenues almost seemed to be the same. I need to disagree with this to some degree. Lastly I would have to disagree with the mentality I observed in all of the academic sources I went through in regards that branding is good for everyone. Based on different people I have met throughout my life, I am confident that there are people whom go out of their way NOT to purchase brand names (or at least big brand names). They believe that local business needs the money and that they should be supported since they are the businesses that bring true culture to the region. On these people, brand names have the inverse affect Suggestions for further Research I suggest that more research be carried out on the contrast of satisfaction levels of companies purchasing brand name products/services and ones who find other less known suppliers. Earlier in this paper we discussed was of evaluating the brand name, there must be another way of evaluating satisfaction of purchases in general and discovering this difference should bring light to how much brands actually matter for B2B marketing. In regards to B2C marketing, I completely agree that having a brand brings value to the company and helps attract and retain customers, but I do not believe that it is the same for B2B. Further research on the differences of B2B and B2C brand awareness would be great as well. While research the differences of B2B and B2C, plunging further into techniques of appealing to the portions of the market who actively seek alternate companies to purchase from who do not have a big brand name. Through this research companies would be able to more accurately direct marketing efforts towards the audience where it matters most, and the best result demonstrated in a favourable Return on Investment (ROI). Conclusion Corporate branding is necessary for any most companies to compete in their industry. In the B2C avenues (minus those who actively look for lesser known names to purchase from) branding is very successful. In regards to B2B avenues of business, many professionals believe that purchasing brand name products/services is still the best option though I am not convinced. Until further research is done comparing general satisfaction levels between brand name purchases and lesser-known product/service purchases on a mass scale of small to large sized companies, I will remain under the impression that B2B branding is not ALWAYS the best way. Of course there are frequent times that brand name companies deliver great value (that is how they usually form their great brand image), but I cannot believe that the â€Å"brand name world† that which we live in is the way of the future just yet. Bibliography John Daniels, L. R. International Business Environments and Operations. Pearson. Maruca, R. F. The Way We Work An Encyclopedia of Business Culture. Philip Kotler, W. P. B2B Brand Management. Springer. Robert Vitale, J. G. Business to Busines Marketing Analysis and Practice. Pearson. Sarin, S. Strategic Brand Management for B2B Markets A Road Map for Organizational Transformation. Response Business Books from SAGE.