Bionade as a World Wide Brand Assignment Example | Topics and Well Written Essays - 1500 words

Bionade as a World Wide grass - Assignment ExampleTo attract more consumers, they offer beverages with various flavors. As a botanical brewage intimately of its products were herbs and plant roots especially the ginger roots. It is different from other drinks in the sense that away from being a soft drink, it follows a different procedure during the manu situationuring process which enables it to be fermented and produced naturally (Yang 2011, p. 12). The fact that it is an original drink just like coca cola makes the drink to attract many consumers as it undergoes organic fermentation. Viral grocery storeing and communication strategies adopted sponsor several events that enable the drink to be successful in the market. Customers Segmentation The drink can be ane that has segmented its consumers particular(prenominal)ally to those who are non alcoholic. It has been branded by many consumers as a hip lifestyle drink which is healthy for consumption. each customer in the mark et is always in need of refreshment that will quench their thirst. This whitethorn not be an easy process as well-nigh of the drinks in the market are know to be artificial as opposed to Bionade which is a natural drink (Kotler et al., 2008, p. 21). This specifies its interest to people with specific health requirements and is not ready to consume artificial products. Business to Business In order to slip away up with the high competition in the markets, there was need for the Bionade Company that was establishing them in USA to screw up with a unique approach to business and their consumers. Making a natural drink make them have an advantage over other businesses which focused nearlyly on the artificial drinks. As a refreshment drink, it would be recommended by most consumers. The new packaging and branding of the commodity attracted the consumers in the market making the product to be on a high demand. The restaurant structure was one that attracted the consumers towards the family as opposed to other places which did not have a unique appearance. Despite the fact that they were not able to advertise their product on media, they were able to give it a unique branding which attracted most consumers. Business to Customers The manufacture of the product through a natural process of fermentation made most of the consumers to be attracted to the commodity. This was further enhanced by a red logo that made the drink be easily recognized by the consumers in the market (Marieke & De 2010, p. 67). The restaurant that was to be created in USA was one that was surrounded by a cultivated green herb garden and the intention here was to as well educate the consumers on the ingredients of the herbs found in the refreshment. Providing enlightenment for the consumers is an idea that would be accepted by most consumers and this would in turn attract them towards the commodity. To attract more consumers in the States, Bionade was also contemplating on adding more flavors in order to provide the consumers with a variety. Current Position within the USA Market In the beginning, the residents of America had a difficult with accepting the new beverage as they associated the word fermentation with alcohol and it was repugn to convince them that Bionade was refreshment (Steven 1994, p. 34). The ability to maintain strong links with various institutions enabled them to easily stabilize in America especially by paying more attention to educational institutions where coca cola and Pepsi had hard established themselves. This was done in specific states namely San Francisco and Los Angeles which would serve as a basis to